Our Company

Headquartered in Amsterdam, Media Distillery provides Artificial Intelligence technology to understand what’s inside video for global brands, TV and media companies. Our Deep Content Understanding™ solution generates next-generation metadata and enables consumers and media professionals to search and analyse video content in real-time and at unparalleled scale. Since 2014, Media Distillery works with customers around the globe including Telenet, VTR and LexisNexis successfully enriching their user experiences.

Meet our Leadership

Roland Sars

Roland Sars

CEO. Roland is a genuine entrepreneur; born with a truly commercial instinct and vision on business growth. He previously founded BackupAgent and grew the company to a global successful software venture with 350 telecom operators and service providers in 4 continents. After BackupAgent was acquired in 2014, Roland joined Media Distillery and concentrates on sales, marketing, strategy and growth of the company.

Joost de Wit

Joost de Wit

Founder & CPOWith a strong background in both Research and Engineering, Joost is responsible for the state-of-the-art products developed in the company, taking great technology and turning it into scalable, global, and most importantly marketable product. After leading a large range of projects at TNO from consultancy to architecture and software programme, he founded Media Distillery together with Geert Vos in 2014.

Geert Vos

Geert Vos

Founder & CTOAlways thriving to build highly available and scalable backend systems, Geert is responsible for Software development and Operations. With a strong background in Software Architecture and Distributed Systems Development, he is an entrepreneurial spirited and experienced in identifying and implementing technologies that facilitate business processes and strategic objectives. Geert founded Media Distillery together with Joost de Wit in 2014.

We're proud to be backed by solid investors