Using Artificial Intelligence to offer enhanced services globally and at an unparalleled scale
Amsterdam/Paris, 4 September 2019 – Media Distillery launches its global Cloud-based AI platform in order to provide an enhanced on-demand experience on a large scale to broadcasters and TVoperators, with a short time to market. Global leading satellite operator Eutelsat is the first partner to be onboard.
The award-winning Media Distillery AI technology uses Deep Content Understanding™ to analyze audiovisual content in real-time and at unparalleled scale. By understanding what’s inside video, Media Distillery provides Next Generation Metadata, including faces, speech, topics, logos and text recognition, that empowers all players in the TV industry to deliver outstanding user experiences and make content easier to discover and watch across all platforms.
The demand for content has never been higher, but delivering it has never been more complex. While viewers expect a seamless experience across multiple devices and screens, competition is increasing, and operational costs rise continually, and it is becoming difficult for TV players to monetise content.
To overcome this inherent challenge, Media Distillery built a state-of-the-art cloud-based AI solution, designed as one central platform that is easy to scale, ready to serve customers around the globe that can be live with Media Distillery AI products in no-time. Eutelsat is the first partner to be onboard on the new cloud platform.
Eutelsat Communications is one of the world’s leading satellite operators. With a global fleet of satellites and associated ground infrastructure, Eutelsat supplies satellite capacity and services for Video, Data, Government, Fixed and Mobile Broadband markets. In late 2018, Eutelsat CIRRUS was launched; a hybrid satellite-OTT delivery solution, enabling broadcasters to offer a flexible, seamless content experience across multiple screens.
Thanks to Media Distillery’s AI technology, the Eutelsat CIRRUS platform has an excellent user experience in terms of replay capabilities. Using real-time analysis across multiple channels, EPG Correction™ from Media Distillery provides automatic adjustments to update the actual start and end time of television programmes as they are broadcast, so that users can navigate programmes to provide a more compelling user experience. Thanks to EPG Correction™, Cirrus’s start over feature has never been sharper.
“We were looking for ways to be able to offer outstanding services to our customers”, says Bruno Cattan, Director of New Applications at Eutelsat. “We are confident that our partnership with Media Distillery will bring us many essential products that we want to include on our Eutelsat CIRRUS platform, to make sure our customers can offer the best possible viewing experience for catch-up and replay. Initially, Media Distillery’s AI solution enables us to offer accurate start times in our OTT platform a large scale and in real-time, with a cloud platform that results in a short time to market.”
“Enabling TV players such as OTT services to provide enhanced services and superior user experience is essential for them to remain competitive,” says Roland Sars, the CEO of Media Distillery. “And for the first time using our solution via a global cloud AI-based platform will allow Eutelsat to scale up their offer globally at a fast pace and unrivalled innovation level.”